So Right So Smart showcases leading companies and experts that are proving what is good for the planet can also be good for the bottom line.


[Total: 0    Average: 0/5]


So Right So Smart showcases leading companies and experts that are proving what is good for the planet can also be good for the bottom line. Through its inspiring stories of change, the film shows how businesses and other organizations can profit by successfully integrating more sustainable practices.


Mona Amodeo, Ray Anderson, Janine Benyus, Lester Brown

Directed by:

Justin Maine
Guy Noerr
Leanne Robinson-Maine
Michael Swantek

Written by:

Justin Maine, Michael Swantek

Produced by:

Justin Maine ... producer
Guy Noerr ... executive producer
Leanne Robinson-Maine ... producer

Winner, Best of Festival, Wild & Scenic Environmental Film Festival
Winner, Best Feature, Reel Earth Festival, New Zealand
Best Documentary Feature, Runnerup, Sedona Film Festival
Official Selection, Starz Denver Film Festival
Official Selection, Environmental Film Festival in the Nation’s Capital
Official Selection, American Showcase, Atlanta Film Festival
Official Selection, Rhode Island International Film Festival
Official Selection, Savannah Film Festival
Official Selection, Riverrun International Film Festival
Official Selection, EcoFocus Fim Festival

“A powerful message of profound business opportunity. The perfect tool for any company seeking to make systemic breakthroughs in their business model.”

— Amit Jain, MBA – LEED AP Management Consultant


“Extremely engaging and conveys clear benefits for businesses going green. Offers many useful ideas to individuals at all levels of business.”

— David Feldman, Executive Director, Bethesda Green


“A visionary film that proves sustainability is good for the earth and good for your business.”

— Joanne Bohigian, President/CEO, Foster City Chamber of Commerce


“So Right So Smart quickly and compellingly makes the case for why doing business sustainably is not only needed, but can be exceptionally profitable, even in, or perhaps especially during challenging economic times. And they do it without coming across as unrealistic or ungrounded in reality. On the contrary, they show it all, including the doubts, the issues, the challenges to it.”

– Paul Smith, Sustainability Consultant


“So Right So Smart… succeeds big time. The documentary showcases some of the country’s household business names that have turned the green corner and profited. The film discusses the issues, doubts, and challenges that await any management contemplating going the green way. A must watch for all….”

– Green Business Bureau


“So Right So Smart should be required viewing for every executive and every employee in every corporation with more than 50 people. It’s great to have environmental films that are positive with practical traction, but to have films be about positive, practical, and proven examples in the world of big business is vital.”



“The film does a good job of introducing key concepts about life cycles, organizational culture change and leadership for sustainability. I used the film as an introduction to my MBA and undergraduate classes in sustainability. My students found it interesting without being preachy or one-sided.”

–Dr. Stephanie Bertels, Beedles School of Business, Simon Fraser University, Vancouver


“Recommended. An excellent feature-length documentary profiling the leaders of the movement integrating environmental sustainability in business practices. Ray Anderson has an amazing screen presence and his story is expertly told. The fact that so many innovations in business and industry are caused by integrating environmental sustainability is making it a popular subject in business, management, and leadership programs around the world.

– Educational Media Reviews Online


“Excellent and well-pitched to a number of levels of students – some of whom may well prove to be the Ray Andersons of the future.”

–Prof. Eric W. Orts, The Wharton School, University of Pennsylvania


“Tells the story of how Ray Anderson engaged a ‘dream team’ of environmentalists and battled resistance from within and without his company to completely revamp his corporation’s culture, while making it more competitive and profitable. With inspiring stories and interviews with leading environmentalists, this film would be excellent for high school business or environmental studies classes.”

– Green Teacher Magazine

Log In

Enter your username and we will send you a new password.
The email will be sent to the email address you used for your account.


Join E-mail List

Be informed of upcoming events, film releases and special offers.

Request A Screening

Purchase Tickets

No screenings in your area Request one!

No shows booked at the moment.