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Synopsis: Stunning imagery by professional adventure and climbing photographer John Price is combined with beautiful climbing footage to reveal a shockingly honest account of the role social media plays not only as an emerging artist, but in our society at large. All in 12 minutes.





Run Time

12 minutes


John Price

Directed by

Tommy Day

Featured Songs

Minor Cause Emancipator (Emancipator Music Inc.)

Prod. Company

Reel23Films - www.reel23films.com

Director's Statement

Success in today’s adventure world is tied closely to promotion through social media. Often times more ‘likes’ equates to commercial success through sponsorship and exposure. In this short documentary, emerging professional climbing photographer John Price examines what it takes to make it in an era of 24 hour social media without selling your soul as an artist.

Director's Bio

Tommy Day is a freelance photographer and filmmaker based in Portland, Oregon. Raised in the southeast and lured to the pacific northwest by vast canyons and singular mountains, he is driven by the notion that we should all be true to ourselves. He cut his teeth on film at the Northwest Film Center in Portland, Oregon and since then has had work featured in the Oregon Museum of Science and Industry (OMSI), Portland Kids’ Film Festival, and the Portland Art Museum. He was thrilled to learn that this film, At What Price, was recently selected as a finalist for the 2016 Banff Mountain Film Festival.


Official selection

Banff Mountain Film Festival - Canada - 2016

Official selection

Banff Mountain Film Festival - Canada - 2016

Country of Origin


Production Year


Aspect Ratio

1.77:1 (16:9)

Sound Mix

Stereo LT/RT


Sony FS 7, Canon 5D Mark III, Sony A7s, Panasonic GH4






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