Brad Gobright and the General banner
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Synopsis: Brad Gobright spent a sunny day testing the all new technical trad climbing shoe, The General, on Asteroid Crack 5.12d in Joshua Tree California.



Run Time

2 minutes


Brad Gobright (Climber / Ambassador)

Sponsor brands


Evolv Sports & Designs Co. is a U.S.-based climbing footwear company dedicated to creating cutting-edge performance climbing shoes and high traction footwear of the highest quality. We strive to provide unique and innovative products and services to the climbing community. Our climbing shoes are assembled in U.S.A. We are proud to sponsor world-class athletes like Chris Sharma, Steph Davis, Kai Lightner, Alex Johnson, Paul Robinson, Ashima Shiraishi and many more. We take pride in our world-class research and development team that thoughtfully designs innovative products and continuously improves on our existing models. We also offer the most “vegan-friendly” synthetic climbing shoe models out of any climbing shoe company in the world.


So there was Mike Graham climbing Yosemite in the 70’s, hangin’ out with some climbing buddies who decided to do the first clean all-Italian ascent of Half Dome. Except they weren’t Italian, so they changed their names turning Graham into Gramicci and the name stuck. Mike used the name Gramicci for his authentic climbing gear and original clothing brand, which really took off in ’82 when Gramicci pioneered the first ever climbing pants and shorts with crotch gussets and built-in nylon belts to allow freedom-of-movement. Millions of Gramicci pants, shorts and tops have been worn on the world’s most legendary rock climbing routes from El Capitan to Wharepapa to Kalymnos.


At Metolius our passion is rock climbing and our focus is designing and building the safest and best climbing gear for Big Wall, Trad, Sport, Bouldering, Mountaineering, Indoor Climbing Gyms and Training.


The North Face® fundamental mission remains unchanged since 1966: Provide the best gear for our athletes and the modern day explorer, support the preservation of the outdoors, and inspire a global movement of exploration.


We are a climbing company. We are a family-owned American rope manufacturer with climbing in our DNA. Our roots trace back to the family textile business that began manufacturing in Georgia in 1903. Our modern history began in 1969 when we manufactured the first American-made kernmantle caving rope. We were the first American rope company to make a dynamic climbing rope and ever since those early days we’ve continued to make our trusted ropes even better. After six consecutive generations in textile manufacturing, BlueWater Ropes is THE standard in quality and durability.


Receive a 25% discount on Evolv’s The General shoes. Use the code GENERAL at checkout.
This offer is available to you for the next 24 hours. CLICK HERE

Receive a Free Evolv’s t-shirt with your purchase of The General shoes. Use the code GENERAL at checkout.
This offer is available to you for the next 24 hours. CLICK HERE

Receive a 25% discount on Metolius Harnesses and Cams. Use the code GOBRIGHT at checkout.
This offer is available to you for the next 24 hours. CLICK HERE



INSTAGRAM Follow Brad Gobright’s adventures.







Be inspired | Get the gear | Get outdoors

The General Climbing Shoe

All day comfort and ankle protection now comes with performance. Featuring Trax® XE edging rubber, The General gives an amazing amount of precision to the toes, making it a technical face climber's dream come true. Add on the cotton lining and leather upper covering the ankles for wide cracks and you have the best "trad climbing" shoe ever made.

Evolv T-Shirt


The 10.2 mm Eliminator features a weight per meter of only 64 grams, a low impact force and low static elongation. The Eliminator has become the choice for the serious climber who wants to shed some weight from traditional 10.5mm ropes.

All Access Pant

Utilizing the best attributes of modern performance climbers and classic Gramicci styling, we created our All Access Pants as ultimate all-arounders. They're designed for rugged use, but cool enough to wear every day.

Cobra 60 Pack

Built with expeditions and alpine guides in mind, the 60-liter Cobra technical pack is a fully featured workhorse that delivers superior performance in harsh mountain environments. From its intuitive ice tool and crampon storage to the load-hauling aluminum frame, this durable pack is built to go the distance.

Safe Tech™ Comp Harness

A minimalist harness designed for serious sport and competition climbing. Features include the locking speed buckle (never slips or loosens), four high-strength gear loops (xs has two), high-strength haul loop, full-strength belay loop and reinforced tie in points.

Ultralight Master Cams

The Master Cam is a flexible, single-stem unit with an optimized cam angle for increased holding power. The Ultralight Master Cams are twenty percent lighter than the originals.

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