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Synopsis: Sheri Tingey defied the odds and expectations of those around her by starting a company at age 50 that revolutionized the outdoor industry and changed the way paddle sports in the backcountry are viewed around the world.

‘Sheri’ is an incredible story about Sheri’s life, the hurdles she overcame to launch her company, the way she hid from view to bring her product to live, and the brilliance and commitment she brings to the world. It is the story of her son, Thor Tingey, who built the company alongside his mother, but has only recently begun to fully grasp her level of dedication and what she has created not just for him, but for adventurers around the world. Sheri’s story will warm hearts while also challenge the audience to grapple with presumptions about who belongs.


English, Spanish

Run Time

29 minutes


Sheri Tingey
Thor Tingey
Sarah Tingey
Roman Dial
Dustin Partridge
Tyler Bradt

Directed by

James 'Q' Martin

Written by

Page Buono

Produced by

Emily Ledergerber Doig

Edited by

Tom Attwater

Production Designer

Laura Kottlowski


Nelson Klein

Director's Statement

When the Tingeys asked me to help them create a film about Sheri, in a sense they were asking me to help write her a love letter. Over the last year and a half, myself and a dedicated team, have worked tirelessly to find the narrative thread that binds all of Sheri’s many accomplishments into an entertaining story. There were so many unique side stories we sadly could not include, like her sewing for the opera house in Anchorage or the fact the she was one of the first people to ski the Jackson Tramline in the 60s; she has lived a full life. When I started the project, I was friends with the Tingeys and now – at this point – I feel like I’m part of the Alpacka Family. It was truly an honor to take on this challenge and work with a beautiful group of outdoor enthusiasts in creating this love letter to Sheri.

Director's Bio

James ‘Q’ Martin is the Creative Director of Q Media based in Flagstaff Arizona. Q is a critically acclaimed and award winning filmmaker and adventure photographer. Having traveled extensively internationally, his projects promote environmental conservation and awareness. When he is not behind the camera, Q can be found climbing internationally or enjoying the great outdoors in the American Southwest.

Production Year


Official Website

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