Last month I spoke about the myriad of changes that render the major platforms useless for most of your films. But it’s not doom and gloom. During times of great change come great opportunities. So let’s talk about potential solutions and the many opportunities that are available to you as an indie filmmaker.
INTERNET VOD PLATFORMS:
Since the major VOD platforms have reached critical mass and either don’t want your film, or are not a viable option due to your inability to build critical awareness among their audience, you’d think this is a bad thing. But, in the same way we saw the boutique / mom and pop shops emerge from the big box retail landscape, we’re seeing boutique / specialty platforms appear online daily. Each of these VOD sites has a targeted and loyal fan base. You also have DIY platforms such as Vimeo On Demand, Reelhouse, VHX, and DotStudioPro who enable you to have your own VOD platform and reach your direct audience. You have more options than ever that are perfect for your film. All you have to do is a little research. These companies want your films!
SMART TV, WEB, AND MOBILE APPS:
There are more platforms emerging daily than you can count and it’s difficult to resist the desire to be everywhere. Focus on those platforms that hold the audience you know is right for your film. Consolidate your efforts in those few places to maximize your revenue and begin a trend of success. These apps are connecting you with an audience who will love your film, but may or may not have been willing to watch on a computer!
SOCIAL MEDIA:
Although not effective in the way social media [...]
