THINK INDEPENDENTLY and satisfy your craving for quality films at the Film Festival Flix Farmer’s Market.
2014 has been a year of massive change within the Independent Film Industry on the marketing and distribution front. DIY Filmmaking has been a reality for the past 10 plus years. However, we’ve been lulled into a false belief that distribution via the emerging Internet and Digital platforms for Indies is the Holy Grail. In the early stages of growth, these platforms had to stock the shelves, yet didn’t have the critical mass to garner studio level titles. Thus, they turned to the least expensive and easiest to acquire content… Indie Film.
However, they must now satisfy audiences in the tens to hundreds of millions and support multi-billion dollar bottom lines. Films that appeal to tens of thousands don’t warrant the space on their servers much less support marketing. The platforms are declining new acquisitions, slashing thousands of titles from their servers, ending output deals as they’re up for renewal, and moving more and more to TV content, specifically originally produced, exclusive content. Aggregators are exiting the business in droves no longer to even earn back their onboarding costs. Social Networks, which were thought to be the marketing savior for the Independent Filmmaker have also become Studio domain. The day the social networks went public and had to start generating revenue, Algorithms were re-written, positioning the companies with the deepest pocketbooks as the favored competitors. These networks are now little more than digital billboards.
There’s more content being produced than ever before in history, but proportionately not more quality content. We’ve gone from approximately 12,000 films a year being produced to more than 50,000 [...]
HOW TO CONSTRUCT YOUR FILM FOR FESTIVALS AND DISTRIBUTION…
by Benjamin Oberman, CEO - Film Festival Flix
Viewer habits have changed. If you want your film to have a chance to break out, here are five elements you need to be aware of... I could not have built the distribution system I have without having spent 14 years producing, but I sure wish I had the knowledge I have now when I was producing; I would have done everything differently. The world has changed, festivals have changed, and viewer attention span has changed. It’s important to understand how the world works to give your film the best opportunity to succeed in the marketplace.
You ask… How can major festivals process 10,000 submissions each year? What do distributors look for in films? Below are five points to consider when developing the structure of your film to help you with the festival process, distribution process, and building trust with your audience.
1. Festival screening committees watch 2-5 minutes of each film to determine if it is worthy of progressing to the second level of selection. (Protocols are being talked about to ensure all films are watched completely, but not all festivals may be able or willing to institute such practices.) To be noticed, you must have something good happen in the first five minutes. You have a very short window of opportunity to engage your audience. This is often why you see selected films start in the middle of the story, go back to the beginning, and proceed to the resolution with some twist or reveal. Take a card from TV and save the title sequence for after the opening teaser. James Bond films open with [...]
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